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Natascha Stolle AW10 collection for bSTORE Natascha Stolle AW10 collection for bSTORE

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Natascha Stolle

giovedì, dic 2, 2010, 16:55 / United Kingdom

“For girls who wish they’d been sluts at school” is how Natascha Stolle describes her tongue-in-cheek label, yet she succeeds in bringing an effortless elegance to her collections. This season – AW 10 – sees bSTORE showcase its first complete womenswear collection, and it is the woman-of-the-moment, Stolle, at the helm.

With her trademark mix of cheeky chic with a masculine edge, she seems the obvious choice to lead bSTORE in their new venture. First shown in February as part of London Fashion Week, the Autumn/Winter-10 collection takes inspiration from “an imagined, faded, aristocratic family spending the weekend at the family’s country estate in Wyndham” and sees high waists, faded glamour and wool coats, all made from tactile, luxury fabrics.

Beginning her career at Peter Jensen, where she spent ten seasons, Stolle then graduated from Central St Martins with an MA in fashion (womenswear), before showing with Fashion East for two years. Her own label debuted in 2007, while her signature mix of aspirational luxury and teenage sexuality led to her designing two capsule collections for ASOS. As part of her work with bSTORE, Stolle has also designed an exclusive Baby-G watch for Casio, which began selling in Selfridges earlier this year.

Having grown up in Hawaii and Virginia, Stolle (who is half German, a quarter Italian and a quarter Japanese) uses her eclectic background to inspire her creations. Her style is described as “a compelling mix of slouchy separates, back-woods Appalachia Americana, and the glamour of her mother’s Honolulu wardrobe.”

Thanks to this distinctive look, Stolle’s own label, Natascha Stolle, was awarded a British Fashion Council’s NEWGEN award for AW 10, as well as the Fashion East Design Award.

Her dedication to her label means that, not only has she put in a near-15-year slog to get to where she is today, but also that she has been known to sleep in her studio on occasion, so as not to waste valuable time in busy periods.

For bSTORE, adding Stolle to the team marks their first foray into womenswear, and they believe she’s the perfect fit for their brand.
“It was great to find Natascha,” says co-owner of bSTORE, Matthew Murphy when talking to “We set a foundation for [our first womenswear collection]; we knew it had to be masculine and androgynous but in a way it was too masculine. Natascha added an adjustment to shape and form, an understanding of what things needed to be shown and what needed to be covered.”

Speaking of the epitomized girl she had in mind while designing the bSTORE womenswear collection, Stolle says, “It’s her nonchalant elegance in particular that I was trying to capture.” Already renowned for traditional and masculine designs with a lean towards luxury, Stolle took a “more-is-more approach to layering”, which matches the brand’s effortless urban approach to style.

The shape of the collection takes its lead from the Forties and Seventies; think languishing on a chaiselongue after a cheek-ruddying stomp around the countryside estate. Traditional fabrics such as tweed and structured flannels are contrasted with cashmere mixes and draped silk, ensuring that her wardrobe pieces are stylish and wearable, a dream combination every designer is aiming for.

For press enquiries, contact Sarah Hendrey on sarah.hendrey(at) or +44 (0)20 7493 96 00.

For sales enquiries contact info(at) or +44 (0) 7930 527 372.

Lucy Higgins | TribaSpace

Gruppi Prodotto: Streetwear, Jewellery, Footwear, Couture, Ready-to-Wear, Shoes, Accessories, Denim, Leatherwear, Sportswear, Casual Wear, Eyewear, Millinery, Bridalwear
Mercati: Women's, Men's, Children's, Other

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