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S/S 2011 London Fashion Week’s Hottest Tickets

giovedì, nov 25, 2010, 14:39 / United Kingdom

While everyone’s eyes are on the Big Apple, we are packing our bags for someplace else – London is calling. Known for being home to quintessential British brands such as Paul Smith, Jasper Conran, Betty Jackson and Vivenne Westwood, and to the world-best emerging designers such as Christopher Kane, Erdem, Marios Schwab and Richard Nicoll, London Fashion Week yet again delivers a promising schedule.

Giles Deacon, one of London’s most successful designers of recent years, is back. Commenting on his return to London, the designer said “I am extremely happy to be showing in London after two successful seasons in Paris”.

Newcomers include Swedish fashion design house Acne, SS11 NEWGEN designers Michael Van Der Ham and winners of the BFC / ELLE Talent Launch Pad David Koma and Holly Fulton, all of whom are making their on schedule debuts. NEWGEN MEN designers James Long, Christopher Shannon and J.W. Anderson will once again show on schedule, alongside a catwalk debut from the cutting-edge tailor to some of the world’s biggest stars Ozwald Boateng. Other designers presenting their collections on schedule and showing under the NEWGEN umbrella, sponsored by Topshop, include Peter Pilotto, as well as Louise Gray and Craig Lawrence.

Apart from obviously being a hub for British talent, London Fashion Week’s unique positioning is the fact that the whole city of London celebrates fashion on the streets, in the museums and galleries, transforming every possible location into a catwalk. This season, the old Eurostar terminal at Waterloo station is home to the TopShop Unique show.

Designers also confirmed to show for a third consecutive season include Burberry Prorsum, Matthew Williamson, Pringle of Scotland, Antonio Berardi and Jonathan Saunders. Not to miss are the shows of LFW veterans Eley Kishimoto, Brazilian Clements Ribeiro and Issa, Germany-born and London-based twins Felder Felder (their on-schedule debut!) to name a few.

Caroline Rush, CEO of the British Fashion Council commented “London Fashion Week is renowned for its diversity and breadth of talent; our established, iconic brands show alongside our brightest emerging stars in an extraordinary showcase of talent season on season”. An essential part of the British Fashion Council unifying forces together is the first time on and off-schedule announced and published on the LFW website, including the shows taking place at On|Off (Victoria House) and Vauxhall Fashion Scout (Freemasons’ Hall, Covent Garden).

This season On|Off features a traditionally impressive line-up, with fourteen catwalk shows, including Roksanda Ilincic, Pam Hogg and Jean-Pierre Braganza, three presentations and 22 exhibition designers. On|Off are also hosting the first independent catwalk for Louise Amstrup, the winner of the On|Off Visionary Award.

Vauxhall Fashion Scout promises to deliver some of the most exciting emerging designers with over 30 shows, exhibitions and presentations stretching throughout the week, including Merit award winner Eudon Choi, Ones To Watch designers Charlotte Taylor, Felicity Brown and Viking Wong.

September also marks the 10 year anniversary of Fashion East, with Heikki Salonen, Felicity Brown and Simone Rocha showing at the The Old Truman Brewery.

London Fashion Week is packed and jammed with the most exciting portfolio ever, with no PR opportunities left to showcase the best of Brits. The question remains though how all of the fun is transferred into business and whether the buyers place their orders before heading off to Milan and Paris. To be continued next week.

Natasha Binar | TribaSpace

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Gruppi Prodotto: Ready-to-Wear
Mercati: Women's, Men's

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