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Mercedes-Benz Fashion Week Berlin: A TribaSpace Review
giovedì, nov 25, 2010, 13:29 / Germany
With so many events and fashion shows going on last week, Berlin has again scored a seat in the front row of the international fashion scene. The TribaSpace team was everywhere–we visited showrooms, smaller presentations, major trade fairs and catwalk shows.
In Berlin, there is a creative, yet business-minded synergy to all events. Known to the outside world as a melting pot for fashion, art and design, Berlin celebrates fashion adventurously, never straying from its role as one of the best cities to spot future trends.
Collect Showroom was one of our highlights. Providing local designers with a small, modern home to present their collections, Collect Showroom showed JULIAANDBEN, Esther Perbandt (who also showed at .HBC Couture Designers Scout), and Leipzig-based Howitzweissbach.
Temporary Showroom, a combination between showroom and direct point-of-sale, presented design selections from Kimberit (who showed her new KOMMENT ready-to-wear line), Odeur and Isabell de Hillerin.
projektGALERIE focused on avant-garde labels, presenting David Andersen (who will also show in Copenhagen next month), LakoBukia, The OFFER and BarbaraiGongini. The artistic presentations in the Black Box Theatre were part and parcel of the creative atmosphere.
Butterflysoulfire showroom played host to a slew of buyers and press, having hosted the label to watch — Garland Coo.
In addition to a show or a small presentation, many designers and labels also had stands at Premium to make sure they fulfilled the needs of all buyers and customers, Arrondissement Aq1 and BarbaraiGongini among them.
SEEK proved to be a good platform for Edwin, Denim Demon, B-Store and Opening Ceremony (and their beautiful shoes!) and Our Legacy from Sweden.
Scandinavia was highly represented at PREMIUM Exhibtions. Fifth Avenue Shoe Repair returned to the trade show. Bllack Noir and Komodo, high-end representatives of green fashion, were also in attendance. Supertrash returned to PREMIUM for the second time, showing funky, affordable pieces in true L.A. style.
For tranquility and peace from the Fashion Week madness, we went to Marina Yachting and saw original boats from the 1950s. We loved the relaxed atmosphere and clear intention of PREMIUM’s outdoor areas, each good for a product-focused working environment.
Info-tainment, denim and street wear held strong at Bread & Butter, where everything seems to get bigger every season.
Many brands used the environment to attract attention of buyers and press, like this wall of jeans from Wrangler. Marithe + François Girbaud debuted fabrics subjected to controlled bleaching (whitewashing).
Cheap Monday has become a traditional part of any trade show, while Just Female (stocked by ASOS) and SELECTED successfully kicked off their first season in Berlin.
Now, back to the tents at Bebelplatz and some off-site show locations. We were blown away by the Markus Lupfer presentation at Soho House, and by his idea of “multi-tasking dresses”.
The Dawid Tomaszewski show was a theatrical delight (headpieces!), while Kaviar Gauche showed impossibly elegant dresses. And of course we went to Custo Barcelona, and got a peek backstage.
Starstyling delivered highly experimental garments and accessories in their usual casual, cool and self-confident manner.
For more exclusive coverage on particular events, check out the TribaSpace Channel. Til next season!
Natasha Binar | TribaSpace
Casual Wear, Representation, Production, Consulting, Creation, Sales, Footwear, Textiles, Ready-to-Wear, Couture, Buying, Fabrics
Mercati: Men's, Other, Women's, Children's
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