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Rhonda Drakeford and Lulu Roper-Caldbeck Rhonda Drakeford and Lulu Roper-Caldbeck

News Retail

Darkroom: The Lamb's Conduit Street Concept Store

martedì, nov 23, 2010, 10:56 / London, United Kingdom



If you have an affinity for edgy ethnic pieces, are drawn to bold geometric designs or fancy a modern art splash of color on a black and white canvas, London's Darkroom is a must-see. The Lamb's Conduit Street concept store truly has a concept––selecting a mix of high-end fashion, interior and lifestyle accessories to supplement their own self-designed pieces––all based on a distinctive hard-edged aesthetic, rather than the name on a label.

"We choose by product style and design rather than by designer, we are rarely label led," explains co-owner Rhonda Drakeford. "We also work really hard to find unusual items that aren't already presented in London."

Drakeford, who also founded the graphic design consultancy Multistorey, created Darkroom in 2009 along with Lulu Roper-Caldbeck, who previously worked in fashion development at Camilla Stærk and Paul Smith, with the intention of using it as a vehicle to develop the textile projects they did together. The idea of presenting pieces by other designers––whether new, unknown or already established––came later, but has become the crux of what Darkroom is today.

Another defining point of the Darkroom's platform is a crossover between fashion and interior, highlighting the juxtaposition of materials, scale and form and an interchangeability between garment, home decor and accessory.

"Boundaries between art and design are questioned by functional pieces that also hold sculptural qualities––a necklace may be worn traditionally or hung on the wall as an objet d’art."

Not only do the pieces have this art versus clothing multiplicity, but each retail season they are complimented by a bi-monthly artwork exhibition. This not only offers the shopper a more well-rounded experience, but also provides an interesting platform for the designers to create work in different mediums.

The previous exhibition 'Into Africa' was a recognition of the great influence African processes, colour palettes and patterns had on not only the in-house designs (soft furnishings made of vintage African fabrics), but also on many of the featured designers. Currently, the Darkroom has curated 'Strobing,' an exploration of darkness and light with an eye popping selection of pieces made primarily in black and white, to go along with winter and the changing of seasons.

This unique approach to retail, along with a price point that ranges from £4 to £1500, makes Darkroom a destination for a wide market. Drakeford and Roper-Caldbeck pride themselves on finding pieces that fit into all budgets and can be appreciated by both men and women. The Darkroom shopper is "very mixed, from trendy young things to brilliantly batty Bloomsbury ladies and everyone in-between."

You may likely fall into one of these categories, but maybe cannot make it to London. Lucky for Paris, the Darkroom has opened a Christmas pop-up shop in La Galerie Imaginaire on the top floor of the department store Le Bon Marché. A specially curated selection of pieces from both 'Strobing' and 'Into Africa' ranges will be available, alongside a beautiful array of jewellery, until the end of December.

Darkroom
52 Lamb's Conduit Street,
London, WC1N 3LL
Tel: +44 (0)20 7831 7244
Email: info@darkroomlondon.com

Megan Cahn | TribaSpace

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Gruppi Prodotto: Ready-to-Wear, Accessories
Mercati: Men's, Women's

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