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GREAT ARTICLE : SPORTSWEAR INTERNATIONAL - The reasons for B2B online marketplaces’ upswing
venerdì, set 11, 2015, 07:32 / Berlin, Germany
The reasons for B2B online marketplaces’ upswing:
The fact that desirability for B2C online fashion destinations is rising isn’t something new –take a report of market research firm IbisWorld explaining with graphics how men’s clothing online sales are going to grow at a much faster pace (14%) than store sales (3%) between 2015 and 2020. But actually, a similar process is being experienced by B2B online marketplaces. “The transaction volume on the platform should reach €100M by the end of the year,” explains Vidya Narine, CEO and founder of Le New Black, a Paris-based company hosting digital showrooms from 250 contemporary- and high fashion brands like Ami, Paco Rabanne, Sessùn, Etudes or Baum und Pferdgarten, among others. By the end of 2014, the transaction volume reached by the platform was of €25M, so if Narine's expectations are reached, the company will experience this year a growth of 400%. (...)
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