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BREAD&BUTTER und ZALANDO - digitale und physische Welt werden EINS

mercoledì, giu 10, 2015, 08:35 / Berlin, Germany

Great analysis by Sabine Kühnl editor-in chief of Sportswear International:

(...) it shows that two worlds, that many still see as separate universes, become one. It’s not analog vs. digital or traditional retail vs. e-commerce anymore–it’s the two together as one, heading to a true omnichannel offer. (...) the old and cozy (retail) world as we know it does not exist anymore, and we all better get used to it. (...) As a result, new allies and collaborations happen that will lead the fashion world into a new age. The business is upside down; there are new rules, new names, new structures.

Read the entire article here:

Gruppi Prodotto: Accessories, Footwear, Shoes
Mercati: Men's, Women's

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