113 41 Stockholm
- +46 8 54564410
Brand Concept Store Online Shop
Swedish fashion with a strong and individual look
Creations being playful and romantic but never too sweet, the Ulrika Sandström look can be described as a clash between the smart and the casual, breathing lightness and femininity with an attitude. The designer’s love of music is always present within her work, and each collection is proof of the close connection she feels with music and how it is related to her own creativity.
Ulrika Sandström’s garments have consistently communicated a witty creativity. Her creations pique the curiosity of the discerning customer, while continually conveying a subtle sense of humor. Combining clean lines with a feminine feel, each piece shows the capacity for detail to speak volumes about a garment.
After finishing a master thesis in fashion theory at Uppsala University, Ulrika Sandström continued her studies at Tillskärarakademin finally matriculating at Beckmans College of Design where she received a true appreciation for clothing construction.
2003, Ulrika launched the label with her first autumn/winter collection during Stockholm Fashion Week. Entitled, “Françoise”, looks were inspired by the French musician Françoise Hardy.
In February 2010 Ulrika celebrated her 14th full collection by opening a new studio/showroom and concept store at Norrbackagatan 36 in Birkastan, a Stockholm neighbourhood known for its galleries, clothing boutiques and specialty shops.
Ulrika Sandström is currently represented in Sweden, Denmark, France, Germany, Austria, USA, Hong Kong and China, and via the company owned web shop.
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