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DIY Fashion PR Workshop
04 dic 2011
Tutto il giorno
WhereCraft Central 33-35 St John’s Square
EC1M 4DS London
If your goal is securing better stockists, increasing your margin on sales, increasing sales from your website or reaching new markets, book now for this event is not to be missed.The workshop will emphasize practical PR skills and how to use media to benefit a fashion designers business.
The day covers the following:
Morning Session 09:30-12.30am – Essential PR knowledge for the Fashion industry.
What is PR?
How presence in the media can position your brand and positively affect your bottom line.
What results can be expected?
PR results can be subjective. Be armed with serious expectations and know how to evaluate a press hit.
What PR CAN and importantly CAN’T do for your label
Gaining a clear understanding of the power of good press and how to make the most of it in terms of sales.
Your side of the PR bargains
Press releases: how to write them and develop relationships with the press
How to pitch ideas to magazines and newspapers
How to organize fashion press days
Building a press kit
How to resource the media with great content about your label.
Bloggers are Media?
Getting your brand used by stylists and written about by bloggers – insight from guest speaker
We will give you updated journalist data base worth £750 and teach you how to use it.
How to get your fans do the PR work for you. What’s entirely necessary, and not so, in the new world of social shopping. How to build an online presence that works for you. – Guest speaker
Lunch break 12:30 – 1.30 pm
Afternoon Session 1.30 – 5pm
Fabulous line-up of speakers
Staffan Elfer – TellusFashion – an exclusive fashion concierge
Price of £200 includes:
Day long seminar
£750 worth journalist data base
Coffee, tea, snacks
Pre-bookings only. Be quick, limited to 10 places. Interested designers should bring their own press releases, which we will polish during the workshop.
Mercati: Women's, Men's
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