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Fashion Business Amplified - How a Safe Online Environment Helps You and Your Clients

Thursday, Aug 25, 2011, 1:24 PM



After months of blood, sweat and tears your collection is finally finished and you are ready to share your work with the world. After spending so much time getting your product right it’s essential to do business in a secure space, but that can be hard to find online. When it comes to promotion and product and sample ordering don’t compromise on safety: finding the right online business platform helps you and your client.

At TribaSpace we often work with new, independent designers wondering how to protect their products from duplication. Copycat design is an ongoing fiasco for luxury conglomerates and new designers alike, and while the battle for intellectual property rights continues, designers can take active precautions to ensure product imagery doesn’t land in the wrong inbox before launching a collection.

Secure Online Showrooms enable brands to share lookbooks, product presentations, news and events from one online space. Instead of sharing these items with your entire network, TribaSpace allows you to decide what information is made public or private at anytime, regulating access to presentations and exclusive new collections. You retain the rights to all content uploaded, so you don’t ever have to worry about TribaSpace using your content in a way you didn’t anticipate.

To promote your latest products to key clients, create a presentation inside your Online Showroom and invite a selected audience to take a look using TribaSpace’s customised invitation template. Each invitation link is unique and can only be used once, meaning your invitation cannot be forwarded to unknown recipients. Nor can your contacts be accessed by the competition – unlike other online platforms where your contacts remain visible to others, no user can ever see another's contacts while using TribaSpace.

Secure Online Showrooms were developed using the same technology as respected online banking platforms. This means data sent between TribaSpace and your computer remains private, providing you with a protected, professional platform to promote your work. In an era of transparency, engaging with clients within a trustworthy online environment lets your clients know that they can trust you.

Fashion Business Amplified continues next week with a story about how buyers can benefit by using the Internet to do business… and how to help your contacts make the leap online.

Product Groups: PR, Other, Promotion, Publishing, Sales
Markets: Men's, Women's, Other, Children's

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