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Blogs We Love: Mademoiselle Robot

Friday, Nov 26, 2010, 10:56 AM / London, United Kingdom

Paris to London transplant Laetitia Wajnapel's blog, Mademoiselle Robot, has come full circle: it started as a hobby, turned into a full-time job with which came many fantastic opportunities, and has now returned to being personal once again. A place where she can write regularly about what she loves with no constraints or guidelines. The choice to "regain control" of her space was a recent decision and in doing so Wajnapel decided to no longer compromise her initial vision and save her commercial writing for her professional endeavors, which include blogging for [MCM Worldwide](( and the Young Designers Limited blog, as well as social media consulting and styling.

With this new blogging attitude, Wajnapel has also chosen to leave the Glam network and go solo with advertising, picking who she features on the site and giving priority to brands she loves, independent designers and vintage sellers. She has also taken on a partner––a Monsieur to her Mademoiselle––as her official menswear columnist. Although the Mademoiselle Robot blog never seemed overly commercial to us and Wajnapel's voice and personality always shown through, we commend her for her brave decision and appreciate her honest approach with her readers. We had a chat with Wajnapel about the world of corporate blogging, style therapy and her dream shoes.

TribaSpace: How did your blog change your career?
Laetitia Wajnapel: Before I started blogging, I had already worked for a few years––first as a journalist after I graduated from my MA, then as a video games editor. I took a slightly different career path when I moved to the UK, but writing was always my priority––which is why I started my blog. So basically what started off as a hobby has now become an online portfolio where I can showcase my writing, photography, video editing and marketing skills. I suppose the more popular and widely read my site is, the more people are aware of my existence, so they just contact me and offer me work. 

How do you think blogging is changing the fashion industry?
It is making the fashion industry more personable, more approachable and also more realistic. But I don't think that's just due to blogging, it is due to the general evolution of the online world which offers more user-generated content, more niche social networking sites and more information than it used to. I think all this combined with the fashion blogging frenzy is slowly changing the traditional media landscape.

You have said that you are no longer giving into corporate pressure. What made you decide to "take your space back"?
In the past 18 months, the blogging landscape has changed a lot, more and more blogs are created, brands are reaching out and creating relationships with bloggers. This is all very good, but sometimes, you risk losing yourself in the process. I feel that blogging is about intimacy with the readers and integrity, so it was time for me to reclaim my space.

You are also a stylist and call yourself a 'therapist for your outside'. Tell us about this:
I see styling as a therapy. We are all very aware of how important it is to be psychologically balanced and well dressed, but we don't often think of the link between the two. Self-image, what you see in the mirror in the morning plays a huge part in informing your mood for the day. If you don't like what you see, if you are wearing something that doesn't make you look good or that isn't quite "you", you won't feel confident or happy (to give you an exaggerated example).

As I build a relationship with my styling clients, they open up more, and I am then able to properly help them. I don't believe in personal styling just for the sake of being fashionable. I think fashion can also help people find themselves and be happy.

What will Monsieur Robot role be and why do think it is important to cover menswear ?
I have been meaning to start writing about menswear, or at least to have some menswear on the blog for my fairly big male audience, but I don't really know enough about it. Enter Warren Beckett aka Monsieur Robot, who is my very best friend and knows an awful lot about menswear. But it really is more of an excuse to work with my best friend than a strategic choice!

How would you compare Parisian fashion to London style? And where do you fit in?
I think Parisian fashion is beautiful but very safe. There is a simplicity and an elegance I can appreciate, but it tends to bore me a little. London is more subversive, more fun, more creative. My style has changed quite a bit since I have moved to London because there is more freedom here, less sideways glances than in Paris.  My style is fairly simple, so in a way it is quite Parisian. And I know that no matter how hard I try, I will never have the natural eccentricity of Londoners, but I have definitely adopted some subversive elements.

Since November is Shoe Month on TribaSpace, we have to ask what is your own favorite pair of shoes and what is your dream pair?
My favourite pair of shoes at the moment are by Swedish Hasbeens. It's the lace-up boots in black. They are quite high, but really comfortable and they go with everything. I am generally quite in love with Swedish Hasbeens - to the great despair of my husband. My dream pair is the Egoutina studded boots by Christian Louboutin. A little out of my price range I am afraid!

Megan Cahn | TribaSpace

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