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NEWGEN exhibition in London NEWGEN exhibition in London

News Fashion Weeks

London Fashion Week: A TribaSpace Review

Thursday, Nov 25, 2010, 3:11 PM / United Kingdom

While everybody is looking at Prada and Jil Sander in Milan, we’re preparing for Paris – leaving London behind with many discoveries and surprises worth coming back to next season.

While we visited exciting stands at On|Off and Vauxhall Fashion Scout and attended the VFS Ones to Watch show featuring our favourite Charlotte Taylor (among others), we couldn’t possibly miss the NEWGEN exhibition indicating the next season’ upcoming names and emerging talents on our watch list.

Since 1993, the NEWGEN initiative has been a showcase of the best up-and-coming fashion talent and has had its hand in launching the careers of some of Britain’s much-loved labels, including Alexander McQueen, Christopher Kane and Erdem. We must admit, being put together with these names represents both an enormous trust and encouragement, as well as an expectation to keep up with the best of British creativity. And to no disappointment we saw many inspiring collections. YANG DU is one that captured our attention with surrealistic jet wearable knitwear pieces. The St Martins graduate has transferred her childhood memories and emotions into “a dream in colours,” blurring the line between art and fashion almost to perfection.

Designer’ recent travels are drawn upon with inspiration found particularly in Asia: the Korean Toy Museum and its collection of retro and stuck-together ‘mutant’ toys, and a fish market of South Korea where the squid on sale resembled something from a story book.

Sustainable fashion is written big in London and this is not just a matter of fashionable momentum. The Estethica exhibition sponsored by Monsoon is now the constant part of the LFW exhibition, featuring brands and designers taking their aesthetics and sustainability approach into their businesses, such as Emesha (available in the newly launched YBD online store) and Minna.

Josie Beckett is one of four designers supported by the Centre for Sustainable Fashion. Her quirky, accessible and fun-to-wear pieces are already proof that high-street fashion can be produced locally and in an ethical way. “Working with the CSF has allowed me to examine the whole from start to end product, and beyond,” states the designer. Josie incorporates ‘waste’ fabrics into collection and makes accessories based on off-cuts; her lining fabrics are always vintage or end-of-line.

What we have really learned in London is the fact that not only Brits take their fashion seriously and try hard to maintain their unique creative DNA, but the industry is right behind them. Being a fashion designer in London means having access to supporting funds and distributing chains, and being taken seriously as a business owner.

The New Gen winners and upcoming entrepreneurs would have to prove it though – in Paris!

TribaSpace presents highlights from the London Fashion Week, as photographed by TribaSpace team.

*Natasha Binar | TribaSpace'

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