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News Fashion Weeks

What to See At Berlin Fashion Week Part 1: The New Generation

Thursday, Nov 25, 2010, 12:40 PM / Germany

Next week will see Berlin celebrate the world of fashion with more than 40 shows on Bebelplatz, various trade shows and several off-site presentations and independent platforms. From projektGALERIE’s Black Box Theatre, .HBC Couture Designers Scout, PREMIUM EXHIBITIONS and Bread & Butter Berlin, to 5 lingerie fair, the event for sustainable fashion, Showfloor Berlin and the Bright streetwear trade show, it’s tough to know when to be where.

To make things a little easier, we give you an insight into the most interesting events, shows and designers to watch, starting with the catwalk presentations. Aside from names like Custo Barcelona and Damir Doma, which you surely already know, you’ll find an innovative group of young designers whose shows promise to inspire and delight fashion week attendees.


Prior to the official Fashion Week opening on July 7th, DONT SHOOT THE MESSENGERS (comprised of design duo Jennifer Ann Gilpin and Kyle Callanan) will show their S/S 11 collection on Tuesday evening at the Black Box Theatre, Torstrasse 96. Combining the rich texture of lamb leather with the lofty transparency of iridescent silk, the design team have never ceased to amaze with their contoured collections.

Marcel Ostertag, whose show marks the official opening of Mercedes-Benz Fashion Week, has entered into a serious love affair with fashion, which manifests itself in the exquisite quality of every piece he creates. Ostertag consistently reinvents traditional shapes by cleverly modernizing and updating them using original cuts and fabric choices. Known for his ability to harmoniously blend contrasting elements, his experimental garments are at once dramatic and demure.

.HBC Couture Designer Scouts are known for their ability to unify an eclectic mix of talented designers. This year’s 3-slot show will take place on July 8th. One particular stand-out amongst the wide array of talent is George Bezhanishvili. The Georgian-born George has already worked for Veronique Branquinho and Bernhard Willhelm, despite still being a student in his final year at the University of Applied Arts Vienna. His latest collection entitled “JHERONYMUS” is inspired by biblical imagery. Crafting the modern robe, his masculine man is trapped in a world of dreams and nightmares, intensified by an “erotic derangement that turns us all into voyeurs, a place filled with the intoxicating air of Liberty…”

Presenting at Showfloor Berlin on the 9th of July, designer Julia Starp creates sustainable cloaks, jackets and dresses marked by exquisite detailing and precise tailoring. “The human aspect of my designs is essential. I want to consciously design and create my fashion, fair trade is extremely important to me! The fashion I create is not only to satisfy me but also the people who have produced it for me.”

On the 10th of July, PERRET SCHAAD (designers Johanna Perret and Tutia Schaad) will show innovative textile choices, surprising colour palettes and original construction techniques. PERRET SCHAAD create “an atmosphere and aesthetic that encourages personalization and individuality”.

Natasha Binar | TribaSpace

Interested in reading more stories like this? Keep an eye on the TribaSpace Magazine:

Product Groups: Couture, Buying, Ready-to-Wear, Creation, Fabrics, Consulting, Sales, Representation, Production, Textiles, Casual Wear, Footwear
Markets: Men's, Other, Women's, Children's

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