Company Profile

66 Melchet Tel-Aviv
64287 TEL AVIV
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SARAFAN, founded in August 2009, is a showroom based in Tel-Aviv. The founders of SARAFAN, Ayelet sacher & Sivan Flysher, previously from foreign fields to fashion (Ayelet has Ph.D. in Biochemistry and Sivan is a lawyer) but both are a true a cosmopolitan fashion connoisseur, have decided to fulfill there vision - to give the international scene a snapshot of Tel- Aviv’s upcoming avant garde fashion scene. Tel Aviv of the past few years is a place where a passionate love of fashion & art and a constant exploration of collective identities meet -- a city filled with ambition, talent and tremendous energy. That feeling is what SARAFAN wishes to present.

SARAFAN adopted the concept of "showroom guerilla" - located in Tel Aviv but at least twice a year, exhibits in trade shows / private showrooms held during international fashion weeks (we had already exhibited in Paris, Berlin & NY Fashion weeks, and in February we exhibit in NYC again), in order to present its labels for progressive boutiques around the world.

Sarafan Showroom is the first of its kind in Isreal.

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