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SIMM: A FORUM FOR LAUNCHING AND PROMOTING

Thursday, Sep 2, 2010 – Saturday, Sep 4, 2010
9:30 AM – 7:30 PM



Where

Halls 12 and 14 at Feria de Madrid.
Parque Ferial Juan Carlos I
28042 MADRID
Spain

At this edition, Espacio EGO will feature the participation of the winners of different young designer competitions held in Castile-La Mancha, Galicia and Tenerife
SIMM, the Madrid International Fashion Fair, an event organised by IFEMA, will maintain its promotional measures for young up-and-coming designers at its sixty-fourth edition. At its next edition, which is due to take place between 2nd and 4th September at Feria de Madrid, the largest fashion trade fair in Southern Europe will once again bring together a number of attractive and daring ideas proposed by a series of up-and-coming designers in the section of the fair known as Espacio EGO. On this occasion, some thirteen talented young creators will take part.

Espacio EGO, an initiative presented for the first time at SIMM February 2010, is the best forum for presenting the country's creative potential. It also provides a launch-pad that enables a number of young designers to present and promote their creations based on a series of preferential conditions, addressing both the 12,000 trade professionals who visit the fair and businessmen from the industry who are interested in new talent and ideas. In short, Espacio EGO constitutes an important initiative implemented by the fair that has been designed specifically to promote young fashion creators in Spain.

In this respect, as a further example of the fair's commitment to developing young talent within the field of fashion, we might mention the invitations that SIMM has extended to the winners of various fashion competitions such as the Young Designers Competition of Castile-La Mancha, Eugenio Loarce; Fashion Week in Galicia, Fernanda Andrea Stoll; the Designers Competition of Castile-Leon, Paula Caballero; and the Designers Competition of Tenerife, Oswaldo Machin. These winners have all been invited to exhibit their collections at Espacio EGO, thus providing a form of recognition and an incentive regarding their innovative work.

Furthermore, an additional nine designers from different parts of Spain, some of whom already took part at the last edition, have been chosen to present their collections to trade visitors at SIMM. These designers include the following: Sara Coleman, Merry F. (María Elisa Moñivas), Luna Moreno (Elsa Moreno and Koralí Cevallos Luna), Jimena Rilova, Olga Alberola and .G (Patricia Gutiérrez and Jaime Sanz).

The Brazilian designer, Ianire Soraluze, will also be present. The collections presented by these young talents will include both daywear and party-wear, as well as fashion jewellery accessories and head-wear. All of these ideas will combine a refined style and a sense of daring typical of a series of young designers who are trying to establish a niche for themselves within the world of clothing design.
At its next edition, SIMM will bring together some 400 companies and around 700 brands in Halls 12 and 14 at Feria de Madrid. Throughout the course of the fair, SIMM will be open from 9.30 a.m. through to 7.30 p.m.

Product Groups: Denim, Ethical Wear, Sportswear, Ready-to-Wear, Accessories, Casual Wear
Markets: Women's, Men's

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