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News Brand News
Freitag, Dez. 3, 2010, 11:48 / New Zealand
Since the label’s humble beginnings in 1989, Karen Walker has become one of New Zealand’s most esteemed fashion exports. An Auckland native, Walker still resides in the Antipodes and continues to receive international acclaim for her sleek womenswear designs.
With a personal investment of NZD$100 (55 € at today’s rates), the then 18-year-old Walker used the capital to produce a shirt. Twenty-two years on, the company now has stockists in over 350 stores, with three flagship stores in New Zealand (and curiously, one in Taipei). The label has formed an acclaimed clientele over the years, ranging from Madonna (performing in a pair of ‘killer pants’ at the 1998 MTV Music Awards), to Björk and Claudia Schiffer.
Walker employs a mixture of design elements, combining crisp, masculine tailoring with playful street wear styles, incorporating bold colours and delicate prints to create the effortless chic aesthetic the brand is noted for. Focusing on womenswear, the company has managed to produce parallel collections since 2004, catering for customers in both Northern and Southern hemispheres. In addition to these premium collections, diffusion line Hi There was first produced in 2008 for exclusive sale in Australian retail giant Myer and continues to be produced with each new season. The brand’s expansion into accessories has also proved triumphant, with additional lines Karen Walker Eyewear and Karen Walker Jewellery, both retailing in Australia, New Zealand, Japan, the U.K and the U.S.A.
The overwhelming response to the label from the international fashion community is indicative when considering Walker’s continual presence away from home. The label’s first runway show took place in 1998 at Hong Kong Fashion Week, with Walker presenting the Daddy’s Gone Strange collection. Since then, she has continued to make fashion history as the first New Zealander to have a solo show at New York Fashion Week in 2000. After landing the front page of the New York Times following the season’s showing, the label is now a regular at New York Fashion Week and will be showing at this year’s event.
A recipient of the 2007 Prix de Marie Claire award ‘for best creative talent’, Walker’s achievements are a prime example of how strong design and business prowess create international brand longevity.
Karen Walker has showrooms established in Sydney, London, Tokyo and New York. To view a full list of press and trade enquiry contacts for the U.K, U.S.A, Japan, New Zealand and Australia click here.
Visit the online store at shop.karenwalker.com.
Melisa Gray-Ward | TribaSpace
Accessories, Eyewear, Promotion, Streetwear, Sales, Ready-to-Wear
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