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Feldenkirchen: luxury and high-end fashion in Hamburg
Freitag, Nov. 19, 2010, 14:49 / Hamburg, Germany
Eleven years ago Feldenkirchen opened its doors and now over a decade later, the name is known throughout Germany and the store is one of the biggest shopping destinations in Hamburg with an internationally selected portfolio consisting of a mix of young and avant-garde (Jasmine de Milo, Zadig & Voltaire) and high-end (Missoni and Diane von Furstenberg) designs. The entrepreneurial duo behind the store, Andreas and Claudia Feldenkirchen, have always tried to change and challenge the fashion landscape in Germany, the country of “big savers.”
Andreas is responsible for introducing expensive denim labels from the US and making them acceptable as part of the “street couture” phenomena. In his native British-influenced Hamburg, you will now see people wearing their Burberry coats with a pair of freshly dyed Seven Jeans, probably purchased at Feldenkirchen.
The re-opening of the Feldenkirchen womenswear store last week, on the 1st of September was celebrated in the industry. An architectural bureau did wonders transforming the 220 sq. ft shop floor into a spacious yet cosy paradise. Light base with accents in shades of gray and dark natural wood combined with polished metal meld into the the background, making the clothes standout as the main attraction.
This new store is an addition to their menswear shop which opened also in Hamburg this March.
Feldenkirchen is making the down-to-earth German consumer see luxury products and beautiful high-end items in a whole new light by constantly pushing young international designers. Their newest campaign for the shop – “New Season, New Reason” – promises exactly that: new reasons to come by and discover names that are likely to make fashion history tomorrow.
For press enquiries contact Christina Holzum +49 40 35 71 52 27 or via e-mail christina(at) feldenkirchen.de
Tel +49 40 3571 0778
Natasha Binar | TribaSpace
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