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bSTORE: supporting new fashion talent from Savile Row
Freitag, Nov. 19, 2010, 14:28 / London, United Kingdom
London's bSTORE is considered a long time brand standing for modernity and accessibility, both in terms of designers’ portfolio and its environment. Its message is to be individual and confident in style choices, far from what is usually known as “branded luxury.” Selection is a part of the image – the bSTORE buying team is trying to add something special that is missing from the busy life of style conscious consumers.
Originated in August 2001 as a shoe line – by co-owners José Neves, Matthew Murphy and Kirk Beattie – with its home in Mayfair’s Conduit Street, the bSTORE opened to an international market. The original concept for the store was to create a nurturing environment for fashion, product designers and artists. Selecting graduates from London College of Fashion to compliment the brand has paid off and helped launch the careers of many young British and international designers as well as build a reputation for stocking a fine and unique selection of up-and-coming talent.
The demand for more space led to a move to Savile Row in 2006, where the store is currently located. That same year, the brand extended to include a unisex clothing line, adding another dimension and in turn winning the British Fashion Award as Shop of the Year. In February 2008, they had their first show at London Fashion Week, and have continually showed every season since, resulting in 50 distribution venues world-wide including Opening Ceremony (New York and Los Angeles), Nitty Gritty (Stockholm), French Trotters (Paris) and Eliminator (Tokyo).
Designed in-house by co-owners Matthew Murphy and Kirk Beattie, the bSTORE clothing collection represents stylish basics – something classic with a modern edge. The duo first crossed paths in the early 90s, becoming friends and sharing their common passion for music, arts and fashion. The late 70s Berlin-influenced Bowie and the early 80s post-punk electronic UK bands Fad Gadget, Human League and Joy Division have all been a sources of inspiration for the designers.
bSTORE shoe line represented by SIX Showroom London is currently designed by SIX’s in-house team – Isabel Ramirez for women (previously at Georgina Goodman) and Ryan Lovering for men (previously at Puma by Alexander McQueen, Swear). The avant-garde footwear designs with clean shapes in classic colors in combination with exclusive materials and craftsmanship have gained many fans, among them supermodel Kate Moss and Hollywood actress Kirsten Dunst (Marie Antoinette and Spiderman).
As part of an ongoing philosophy to support fresh design talent, in 2009 b Store joined forces with the Design Museum for the Super Contemporary exhibition and Casio G-Shock in a unique collaboration featuring a range of limited edition watches.
For wholesale enquiries email bstore(at)sixlondon.com
For press enquiries contact Victoria Frost at Village Press vicci(at) village-press.com
24a Savile Row
London W1S 3PR
Natasha Binar | TribaSpace
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