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Event Fashion Week

Alternative Fashion Week

Montag, 19.04.2010 – Freitag, 23.04.2010


Spitalfields Traders Market, Crispin Place, Brushfield St, London E1 6AA
Spitalfields Traders Market, Crispin Place, Brushfield St, London E1 6AA
E1 6AA London
United Kingdom


Maggie Pinhorn
Alternative Arts
020 7375 0441


ALTERNATIVE ARTS presents East London’s major fashion event – Alternative Fashion Week. From April 19 to 23 Spitalfields will play host to the most original and creative collections by a fresh crop of new designers with truly innovative ideas.

ALTERNATIVE FASHION WEEK is where all the best new designers are to be discovered.
It provides a genuine alternative for them to present their work directly to the press, public and the fashion industry. Designers come from all over the UK and other parts of the world including Russia, the USA, Europe, India and Japan.

OVER SEVENTY DESIGNERS will be selected to show their work. Hundreds of applications are received from independent designers aiming to establish their labels to recent fashion and textile graduates. Expect anything from elegant to edgy.

FOURTEEN DIFFERENT designers will show each day. Original and recycled textiles are a major feature. There’ll be womenswear and menswear from the sublime to the sensational, with an emphasis on environmental awareness and ethical sourcing.

STUNNING NEW MODELS will be taking to the catwalk with many arriving hot from the special model training course run for 6 weeks prior to Alternative Fashion Week.

FASHION SHOWS will be open to the Press and Public daily at 1.15pm accompanied by live contemporary jazz.

THE FASHION MARKET that surrounds the catwalk from 11am to 5pm each day is a shopping sensation with stalls selling an exotic range of clothes, textiles and accessories.

ALTERNATIVE ARTS is a publicly funded arts organisation presenting fashion as an exciting and original art form and supporting fresh talent by producing and directing Alternative Fashion Week at no charge to the designers.

ADMISSION IS FREE to this event and includes a programme listing every designer.
Collections will be taken up for BARNARDO’S and the SPITALFIELDS CRYPT TRUST charities.

THE PRESS AND BUYERS are invited to reserve front row seats at each Fashion Show
by email/phone to ALTERNATIVE ARTS. Special spaces will be allocated for photographers and film crews and wheelchair users.

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