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Coudray FSPR+ Report: Our latest account VON EUSERSDORFF New York, Empire State of Fragrances

Thursday, Oct 27, 2011, 12:19 PM • New York, United States

Von Eusersdorff Packaging Courtesy of Boy Bastiaens Von Eusersdorff Packaging Courtesy of Boy Bastiaens

The Empire State Of Fragrances

The name VON EUSERSDORFF echoes the historical heritage of the label's founding ancestors: A skilled family of German emigrants involved in the world-trade of rare oils, herbs, spices and petals for nearly three centuries; mastering an artisan practice that was the initial cradle of the perfume industry as we currently know it.

Camille Henfling, the wizard behind the label’s rebirth is the descendant from the VON EUSERSDORFF lineage. Formally a businessman, he felt the need to re-unite with his inner core; a process which lead him to rediscover his family heritage.

Following a hint, he moves to the perfume mecca city of Grasse in the south of France. For 3 years he learns all there is to know about the process of creating fragrances, gradually assembling the team of skilled laboratorians that collaborate with him today; thereas breathing new life into his ancestor’s tradition with a contemporary olfactory interpretation rooted in the 21st century.

CLASSIC PATCHOULI is the first fragrance unveiled by VON EUSERSDORFF...“as an opus to unforgettable memories”. With its long lasting, richly exotic and woody blend of bergamot topped by lush notes of black patchouli, it became an instant hit among the sharper set of international aficionados in New York, Paris, Moscow and Amsterdam.

In September 2011, VON EUSERSDORFF creates a stir by releasing three unprecedented Eaux de Parfum entitled:

  • CLASSIC MYRRH
  • CLASSIC VETIVER
  • CLASSIC MIMOSA

Each of these opuses further establishes the label’s ability to produce 'inspiringly different' fragrances for Men and Women.

Although entirely conceived and produced in Grasse (France), VON EUSERSDORFF actually takes inspiration from the dynamic City of
New York where the company's HQ are based.

Fragrances by VON EUSERSDORFF are currently available at:

Arôma Soins & Parfums and Sens Unique in Paris
Aromateka in Moscow
Kabinet in Amsterdam

Art work and Images of VON EUSERSDORFF Fragrances credits:Boy Bastiaens

Sales & PR contact: coudrayfspr@gmail.com/ T. +33 1 43 57 18 40 / Paris – France.

http://www.voneusersdorff.com/

Product Groups: Fragrance, Photography, Representation, Vintage, Denim, Contemporary, Shoes, Jewellery, Fabrics, Textiles, Sales, Eyewear, Ethical Wear, Promotion, Consulting, Media, Illustration, Millinery, PR, Act as an Agent, Cosmetics, Accessories, Ready-to-Wear
Markets: Women's, Other, Men's

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